First things first: what are citations and how can they improve your business’s search engine ranking? To clarify, citations are online directories in which companies advertise their products, locations, and contact details. A good example of a UK directory is Yell, where someone searching for the services above could potentially see your listing. I’m curious as to how this impacts search engines like Google. Because listings in these directories are, in effect, recommendations from your fellow citizens about the quality of the company you’ve built.
Suppose you want your citations to have the maximum impact. In that case, you need to build them and maintain consistent NAP (name, address, and phone number) throughout the process, as any advanced expert local citation builder in UK will tell you. However, the reasons why this has such a major effect on Local SEO are not widely known. Google relies on these databases to weed out low-quality impostors. SEOs operating in a cave do not have access to the tools or expertise necessary to construct authoritative local citations that can improve their websites’ visibility in local search results.
How Local Citation are built ?
First, we determine who the business or website aims to serve and where they do so. We then compile as much data as we can about the company, including images, logos, descriptions, and business hours. We take this measure because establishing credibility in the local community requires a uniform approach. If you don’t keep things consistent, citations won’t help your rankings and may even hurt your credibility.
All of the aforementioned data must be gathered before we can proceed. That is, locate the references upon which you will construct your work. Online tools like Megrisoft and Localcitation uk and a simple Google search for “directories” are just a few of the options available. Good news if you run a business in the United Kingdom and are trying to build citations. My friend Andrew, an expert in search engine optimization, has compiled a list of the 50 most popular databases for UK business directories. One hundred might seem odd so you might be wondering why. This is because, to see a significant impact on your local rankings, you must construct many citations while being careful to maintain NAP consistency. Keep in mind that consistency is crucial.
When packing for a trip, it’s important to remember that you probably won’t be able to find more than 50 directories specific to your location. Also, under no circumstances create multiple listings in the same directory; Google penalises sites with duplicate content. Finally, vary your descriptions. I understand this may be an annoyance, but nobody, least of all search engines, wants to find the same copy-and-pasted information when investigating your company.
In sum, citations are links from local sources and show Google and other search engines that your business is located in a particular area. A caller from Dublin inquiring about your landscaping company in London is a waste of your time and theirs.